Known as “Voice commerce”, this technology allows people to use an alternative to using their keyboard. Using voice commands a customer simply has to search and then buy a specific item online. With this option available many people will be able to purchase the product they’re looking for without having to lift a finger.

As long as their assistant can hear them it should be possible for the customer to make a purchase wherever they are. Voice shopping is easier for some consumers as it’s completely hands-free, you can shop while you’re doing other things and it’s a quicker way to shop. Customers can already shop using their voice but voice commerce is still quite limited, for now.

An Ever-Growing Need

Customers are spending more and more time on their phones and this is something that retailers need to sit up and take notice of. It’s thought that almost 72% of marketing is spent on the development of apps and promotions to be used on mobile platforms. This just goes to show that there is an ever-growing need for retailers to improve the customer’s experience.

Creating a mobile app that customers can use is a great way to improve sales and app-like experiences such as push messages. When it comes to the subject of engagement and conversion many retailers like to identify those customers who expect great customer service. Personalising the connection with the customer and making sure ordering items is easy and fast means they are more likely to purchase something.

The Future of eCommerce

Voice search allows for a better customer experience, an increase in mobile purchases, secure payment gateways and better store navigation. Easy, convenient and futuristic, voice search is a shift in the way that customers communicate with their world. It leads to new opportunities for brands and ensures that a customer is even more likely to make a purchase.