e-commerce news, industry views, inspiration & more

Let’s take a look at how ecommerce fared in 2018. Back in January there was plenty of talk about the year’s biggest trends. Ecommerce is growing strongly with plenty of room to expand in EU regions.

Online retail giant Amazon has not become an ecommerce behemoth by accident. The website functions as a finely tuned sales funnel from the moment a customer lands on the page. 

Gamification is the biggest buzzword in the online space right now and with good reason. Converting standard user experiences into gaming opportunities translates very well in two areas: training and sales. 

If you’re trading online, you cannot afford to ignore the rise of social commerce. Typical online shopping maintains dominance as the preferred method of purchase but the role of native selling on social media cannot be dismissed.

Instagram recently announced it has passed the coveted 1 billion user mark. It’s a mind-boggling number, but it’s unsurprising.

Businesses are operating in mobile spaces more often than ever. Location independent e-commerce traders and those who choose to operate on mobile devices can sometimes be limited in their ability to achieve their marketing outcomes.

The GDPR changes that came into effect on 25 May 2018 have put serious pressure on e-commerce businesses to review their overall privacy policies. Complying with the new regulations is critical if you want to avoid significant fines and penalties.

Google has dropped a new beta add-on for Google Sheets users. The spreadsheet program can now directly import your AdWords data and run reports for you. MCC users can also use Sheets to import multiple accounts worth of data.

Automating some of your marketing processes certainly sounds tempting when you’ve got competing demands and not enough time in the day to meet them all. There are plenty of benefits to be had by giving some of your tasks to AI, but there are some drawbacks, too. 

Inboxes around the world have been inundated with messages from social media platforms, businesses and many others, all suddenly offering revised terms and conditions and asking you to confirm your agreement to them.