Every retailer knows the value of getting their in-store experience right
Whether that’s encouraging customers to linger and look, simplifying the path to purchase or offering timely add-ons and little extras – or a combination of all three – the experience is crucial to making the store attractive and profitable.
Exactly the same principles apply to online commerce and our expertise lies in helping you create the optimal experience for your customers. Instead of off-the-shelf solutions that mean compromise on flair or functionality, we create sites that fit the exact requirements of your business and your customers.
That starts with a robust process of mapping customer journeys so we can create an information architecture that guides customers along the right way – and makes it easy for them to buy.
We build on this information architecture with a visual design that reflects your brand and showcases your products appropriately. That might mean adding 3D visuals, functionality to ‘try on’ clothing or accessories or compelling content that highlights specific features. It always means considering responsive design on different devices – ensuring the site looks as good and works as well on mobiles and tablets as it does on laptops.
Once you’ve approved the look and feel, we progress to build – using the GetCandy open source platform that we created. GetCandy accelerates development and integrates smoothly with a range of back-end systems for stock control and managing deliveries: all essential to the overall customer experience.
We incorporate essential tools such as search (with machine learning to improve the accuracy of results), social feeds and full payment integration. We are experienced working with a range of payment providers including Sage Pay, PayPal and Braintree.
All our sites are fully GDPR compliant and we insist on rigorous QA and testing to ensure every stage of the customer buying process is working exactly the way it should be before we go live. And thanks to the underlying Content Management System (CMS), it’s easy to update content, add new products and maintain the site once it’s live.