In recent years, the E-Commerce market has experienced significant growth as more companies are seeking to benefit from the potential opportunities of selling online and reaching new customers.
With every passing year come new E-Commerce trends, as retailers actively seek to implement more effective E-Commerce strategies.
The E-Commerce trends of 2018
2017 was a dynamic year for E-Commerce but 2018 might hold even more surprises.
Let’s explore 7 expected E-Commerce trends for the year ahead.
1. Mobile shopping continues growth
Optimising sites for mobile shopping is important for any online retailer – with one in five E-Commerce sales already made through a smartphone.
Around the world, more people are using smartphones than ever before. So, it is no surprise that more customers will start using their mobile devices when shopping online and this will continue the growth in mobile E-Commerce sales in 2018.
2. Augmented reality
With Pokémon Go’s amazing success in 2016, companies from all over the world have realised just how much potential augmented reality holds. Now, retailers are racing ahead with augmented reality technology and trying to perfect their products.
3. Voice shopping
As more people use smartphones than ever before, it is expected that shopping with voice-optimised websites will experience significant growth. This is true for every age group but applies mostly to millennials.
Voice shopping might just become one of the biggest trends in 2018.
4. Insane Amazon growth
2018 might just turn out to be the best year yet for Amazon. Amazon is where some of the most significant E-Commerce trends originate. Its internet marketing strategies are often being followed or completely copied by many small businesses. Many new projects are underway.
One thing is certain. The large competitors will have to work hard if they are to overcome Amazon’s increasing influence over the E-Commerce landscape.
5. The use of videos
The use of videos as an ad format was very popular last year and will stay on trend in 2018. Videos are a great way for companies to remain unique.
Video conversations can also be a sign of trust. Customers are more likely to buy a product if a retailer’s website supports video marketing.
6. Better consumer satisfaction
The single most important aspect of E-Commerce is consumer satisfaction. Customers are always demanding more and always looking better quality, at cheaper prices. Offering fast and easily-accessible services is mandatory for today’s companies.
Just like in 2017, this year is expected to bring many improvements for online shoppers. Using both video and voice shopping are easier than ever before. Smartphones are becoming more powerful and offer new and unique services. Augmented reality is receiving improvements and all of these tools can be used to increase customer satisfaction when shopping online.
7. New and improved subscription box methods
Many companies are using a subscription model when providing online shopping services. But one method has remained largely unknown. Until now. Subscription boxes are going to become a growing option for E-Commerce in 2018.
Conclusion
2018 will deliver change and opportunities for retailers. Customers are quickly adapting to the changing E-Commerce landscape and always trying to make the most out of the new tools and shopping options available.
Both the technological development and consumer awareness can lead to a market where only the most innovative companies can survive and succeed.
E-Commerce is constantly changing and retailers need to innovate and move with the latest trends to stay ahead in 2018 and beyond.
