News & Views
Online shopping is set to account for approximately 53% of UK retail sales by 2028. This statistic is up from 19% and the suggestions are that the retail revolution is just about to go through the roof.
Snapchat is continuing to push itself into the world of e-commerce by enabling its users to shop on the platform. Users can now purchase products sold by 5 key influencers directly on the Snapchat app
Consumers now expect so much more from shopping online, in fact, they expect more than ever before. These days, shopping has become something that people can even partake in via social media sites like Facebook or Instagram.
PayPal has recently introduced a new tool, an e-commerce platform to be precise. This tool is already used by Facebook Marketplace and Instagram Shopping. However, the PayPal commerce platform has been specifically designed to ensure that any business has access to a more customisable and user-friendly payment solution.
Instagram has come up with a brand new way for businesses to open a new revenue stream. In the past Instagram had allowed businesses to direct traffic to their websites now it’s gone one step further. The globally popular website has decided to make generating sales so much easier by becoming a sales channel.
Voice search is primarily used on devices such as Amazon’s Alexa, Google’s Assistant and Apple’s Siri among other devices. However, things are about to change and voice search could soon become commonplace in the world of shopping.
Facebook recently released its Q4 2018 figures and there’s plenty to parse for those of us in the e-commerce field. The company’s advertising revenue increased 30% year-on-year to a massive $16.6 billion in the last three months of 2018. The earnings call gave e-commerce traders the clearest indication of where marketing success will lie in 2019.
The Brexit date is almost here, and no matter your opinion on the process, there is sure to be an impact on UK-based e-commerce. If you haven’t considered how this might influence you and your business, now might be a good time.
Instagram is one of the biggest social media platforms on the planet. Even before it was acquired by Facebook it had a huge amount of reach.
For online retailers shopping is the most important part of paid search.
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