News & Views
PayPal has recently introduced a new tool, an e-commerce platform to be precise. This tool is already used by Facebook Marketplace and Instagram Shopping. However, the PayPal commerce platform has been specifically designed to ensure that any business has access to a more customisable and user-friendly payment solution.
Instagram has come up with a brand new way for businesses to open a new revenue stream. In the past Instagram had allowed businesses to direct traffic to their websites now it’s gone one step further. The globally popular website has decided to make generating sales so much easier by becoming a sales channel.
Facebook recently released its Q4 2018 figures and there’s plenty to parse for those of us in the e-commerce field. The company’s advertising revenue increased 30% year-on-year to a massive $16.6 billion in the last three months of 2018. The earnings call gave e-commerce traders the clearest indication of where marketing success will lie in 2019.